Archives for the category ‘Advertising’
Dockers LINK
CRM Brand Identity
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Identity, brand naming and application as a global CRM program for Dockers, a brand of khaki garments from Levi Strauss & Co.
‘Link’ provides full access and privileges to events like golf, spa, wine tasting, food festivals to enhance its presence and offerings
to new & existing customer base.
Levis Curves
Product Advertising
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The launch of Levi’s new range of jeans – ‘Curves’ for women. The collection screams out to embrace and focus on womanly curves
instead of just ‘stick-thin sexy’.
Cisco – SMB Campaign
Small Medium Businesses, Brand Campaign
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An Asia Pacific campaign pitch targeted at small and medium enterprises. The idea was brutally simple:
consolidate resources, white papers, data product specs sheets and feed (fit) them all within a specifically
built search engine that is proprietary to the brand. It not only reinforces the firm’s unique, theory-driven
approach, it also showcases their technology and brand ethos.
Cisco
Brand campaigns, various
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Various product and campaign collaterals for Cisco Systems, an American-based multinational corporation
that designs and sells consumer electronics, networking, voice, and communications technology and services.
The scope covered brand online applications and offline executions.
Nike LunarTrainer+
Campaign Ads
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Developed by the aerospace industry, Lunarlite foam was adapted by Nike for running.
The process took more than four years, the Lunarlite foam got its start when Nike designer
Kevin Hoffer wanted to create a cushioning system as revolutionary as Bill Bowerman’s
original Waffle sole.
Antlabs
Brand Identity
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ANTlabs (Advanced Network Technology Laboratories) is a privately held company which develops
a wide range of network appliances for various business applications. Headquartered in Singapore,
ANTlabs has established itself as a market leader over the years, commanding a strong regional
presence with branch offices in Malaysia and China, and representative offices in Asia.
National Infocomm Awards
Advertising campaign
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Everyone appreciates being recognised and rewarded for a job well done, all the more so
when an external party takes note of and validates that achievement. Our concept
‘Recognition Speaks Louder Than Words’ goes to the heart of this feeling, appealing to
companies and organisations by emphasising the prestige of the NIA.