Archives for the category ‘Art Direction’
ICE Inc
Website
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ICE Inc
Website build, art direction & design for design firm ICE Inc. helmed by award-winning Creative Director, Terrence Tan.
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Campaign
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OCBC Cycle Singapore
Campaign image creative direction for Singapore’s premier mass cycling event.
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Identity
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Raffles Hotels & Resorts, Istanbul
A set of F&B identity designs for Raffles Istanbul.
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Identity
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Raffles Hotels & Resorts, Jakarta
A set of F&B identity designs for Raffles Jakarta.
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Brand Advertorial
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Raffles Hotels & Resorts
A two-part series that refines and refreshes the property’s brand reinforcement and what it is that makes the Raffles experience unique.
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Campaign Identity / Brand Management
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Smirnoff: Chilli & Honey Vodka
Smirnoff, the best-selling distilled spirit brand in the world has recently unleashed two new flavours – Chilli Hot & Honey Sweet.
The ‘Where Will The Night Take You?’ brand campaign imagery features two new flavoured bottles.
OCBC VISA Voyage Infinite
Customer Experience Iconographics
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OCBC VISA Voyage Infinite
The OCBC Voyage Credit Card is a new card that offers a seamless travel experience, with the flexibility of redeeming flights on all airlines, anytime, anywhere. Made of Duralumin, a light-weight aircraft grade alloy, it has been meticulously crafted to be the companion of the discerning traveller.
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Marketing collaterals
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The Residence by Cenizaro
A series of printed collaterals documenting and promoting the property’s offerings.
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Social media
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Owndays Singapore
Owndays is a Japanese label that offers affordable fashion-forward eyewear. The task was to provide social content that amplified the Owndays brand ethos: ‘Express yourself’.
Wildfire
Identity
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Wildfire Kitchen + Bar
Design and art direction for this new Singapore F&B establishment.