Archives for the category ‘Visual Identity’
WanderWonder: Redux
Brand Identity
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WanderWonder
Art direction & design update for Singapore-based mens fashion label.
Tags: Art Direction, Branding, Printed Matter, Typography, UNIT Projects Comments Off on WanderWonder: ReduxSpace360
Identity
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Space360 is a Singapore-based consultancy firm that works with companies that seeks to optimize
their brand management, product portfolio positioning, marketing mix and resource allocation to drive
revenue growth and profits.
Qube
Identity refresh
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A total identity refresh for Quentin Berryman’s design studio, Qube. This was also an exercise in reductive,
graphic representation for the company. The design highlights his minimalistic approach both in the identity
generation and through the choice of specialist printing enhancements and techniques.
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WanderWonder
Brand Identity
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Identity and brand application for this local bespoke fashion label. The designer wanted a simplistic typographic
brand mark, hence we tweaked the ligatures of letters ‘A’ & ‘O’ with ‘W’ to form an expressive mark which was
applied to include stationery, signage, hangtags, sewn labels and printed materials from posters to sticker labels.
The identity design expresses his minimalist and intricate approach to his collection.
Momentum
Identity
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Identity and brand application for this award winning Singapore post production consultancy.
The logotype was constructed to give an impression of moving frames/stills that makeup the alphabets.
A discovery was made while printing the logo on spot varnish, upon closer inspection it looked as if
the letters was three dimensional. The identity was developed to include stationery, signage and
stationery materials.
Visit The Other Britain
Digital Campaign
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The Other Britain challenges the perceptions of Asian youths by giving them the privilleged, insider view of all that is cool,
current and exciting in Britain – the stuff that then becomes cool around the world.
Dockers Jazz
CRM Brand Identity
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Dockers are a brand series of khaki garments from Levi Strauss & Co. To kick with a series of CRM efforts prior
to the launch of the membership drive of LINK, an inaugural jazz-pop festival was launched in San Francisco,
the birthplace of Dockers.
Dockers LINK
CRM Brand Identity
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Identity, brand naming and application as a global CRM program for Dockers, a brand of khaki garments from Levi Strauss & Co.
‘Link’ provides full access and privileges to events like golf, spa, wine tasting, food festivals to enhance its presence and offerings
to new & existing customer base.
Levis Ultra Premuim Range: The Andy Warhol Collection
CRM Campaign
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Identity and brand application as a global CRM program for renowned jeanswear label.
Cisco – Global Inclusion Program
Corporate Communications
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Internal communications program for renowned technologist company which covered identity and online applications.