Dockers Jazz

CRM Brand Identity
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Dockers are a brand series of khaki garments from Levi Strauss & Co. To kick with a series of CRM efforts prior
to the launch of the membership drive of LINK, an inaugural jazz-pop festival was launched in San Francisco,
the birthplace of Dockers. We employed several jazz instruments that formed the structure of the San Francisco
bridge as the brand mark. The mark was applied to T-shirts, billboards, flyer templates and a press release tool
kit that came in the form of a musician’s box.
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Client: Dockers, Jay Gee Enterprises Singapore

Designers: Diana Tang, Sharon Tan / Copywriter: Grace Tan
Illustrator: Andy Yang
Completed during my tenure at OgilvyOne, Singapore
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