Dockers LINK

CRM Brand Identity
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Identity, brand naming and application as a global CRM program for Dockers, a brand of khaki garments from Levi Strauss & Co.
‘Link’ provides full access and privileges to events like golf, spa, wine tasting, food festivals to enhance its presence and offerings
to new & existing customer base. All within the spirit of San Francisco. Along with a new campaign message, the Dockers brand
has since revitalized their product line as well, featuring several new styles aimed at a younger, status-seeker consumer.

The strike through type is an expression of binding these lifestyle perks and acts as a graphic placeholder for future promotions
and events.
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Client: Dockers, Jay Gee Enterprises Singapore

Designers: Diana Tang, Sharon Tan
Completed during my tenure at OgilvyOne, Singapore
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