Levis Ultra Premuim Range: The Andy Warhol Collection




CRM Campaign

Identity and brand application as a global CRM program for renowned jeanswear label.
A series of premium gifts were proposed and presented to coincide with the release of
their premium jeanswear collection. These were presented in two forms, one as a classic
ViewMaster that came with slides of the entire collection.

The other came in the form of an acrylic lighbox set that doubles up as display pieces
for the home. Both formats came with product details, a catalogue number and
retail information.

Client: Levis, Singapore

Copywriters: Daniel Koh, Grace Tan
Completed during my tenure at OgilvyOne, Singapore

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