National Infocomm Awards

Advertising campaign

Everyone appreciates being recognised and rewarded for a job well done, all the more so
when an external party takes note of and validates that achievement. Our concept
‘Recognition Speaks Louder Than Words’ goes to the heart of this feeling, appealing to
companies and organisations by emphasising the prestige of the NIA. The imagery depicts
several camera flashbulbs going off, simulating the experience of winning the NIA and the
attention and good publicity that comes with it.

Client: Infocomm Development Authority, Singapore

Photography: Collin Patrick, Black Photography

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