One Farrer Hotel & Spa

Identity/Spa Collaterals
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One Farrer Hotel & Spa

One Farrer Hotel and Spa is a five-star urban resort defined by a trendsetting approach towards lifestyle and hospitality. Situated in Singapore’s heritage district next to Farrer Park MRT station, the luxury retreat is stylishly adorned with distinctive art pieces and sculptures from Sculpture Square, complementing its modern décor. Encompassing three hotels under one hospitality umbrella, the Urban Hotel, Loft Apartments and Skyline Hotel & Villas offer a diverse range of accommodation experiences to delight any discerning traveller.

We were tasked to design a new membership card, holder and three separate visual identities to accompany One Farrer’s two privilege programmes — The One Farrer Club Card and The Spa Retreat Card. Utilising the power and impact of their current logo, we complimented their visual identity with a new marque designed specifically for the card and a patterned lattice as a secondary graphic to help unveil their next chapter. Printed collaterals were also designed for the Spa Retreat and Aesthetic & Wellness Spa, located in the hotel premises.

(More to come soon…)
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Art Direction & Design at Qube
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