Plusminusten

(Muon) Motion deux – 04 Daniel Koh: Good design is long-lasting by madebyanonymous

Artwork contribution
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Plusminusten – “Design is long-lasting”

An exhibition celebrating Dieter Rams‘ “10 Principles for Good Design“. Conceived by Anonymous,
this exhibition pays homage to the enduring influence of Dieter Rams’ work and his ideas on what
makes good design. A vision conceived in 1995 that remains relevant and increasingly crucial in how
design is applied and how it is perceived today. 10 graphic designers were each tasked to create a poster
based on one of the 10 principles. The brief is simple. What if the 10 principles were visualized?
Is it possible to use graphic design to not only translate but elevate the written word?

About the artwork

‘Design is long-lasting‘
Before Helvetica, there was Akzidenz Grotesk, one of the earliest modern san serif type for press.
Today it’s been digitized and widely used from print to online, a typeface that has genuinely stood
the test of time. To quote Anton Stankowski (designer of the Deutsche Bank mark, a timeless piece of design itself):
“I only accept functional typefaces. The one you reading right now is the one I preferred for 60 years now.
It is Akzidenz Grotesk.”

As for Dieter Rams aficionados, the typeface can been seen emblazoned on transistor radios, vinyl players
and tape machines just to name a few. And what better way to show the typeface in it’s entirety?
Another enduring graphic invention: the Letraset.
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Visit Plusminusten & Anonymous.
Photographs courtesy of Caleb Ming
Video courtesy of Rizal Yatim
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Exhibition soundtrack scored by Nick Chan (Muon).
The A1-sized (594 x 841mm) exhibition print is produced in an edition of 50 and are
printed on 160gsm Conqueror Bamboo Natural White. Each print is packed securely and
ships worldwide via Singapore Post. Purchase them here.
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