Tag Archives for Advertising
Rang Mahal
Advertising
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Print advertising for renowned The Hind Group’s renowned North Indian restaurant. Spices, fragrance,
rustic qualities and North Indian embroidery were our visual points of reference.
Visit The Other Britain
Digital Campaign
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The Other Britain challenges the perceptions of Asian youths by giving them the privilleged, insider view of all that is cool,
current and exciting in Britain – the stuff that then becomes cool around the world.
DHL
Print
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As part of the media sponsors for the Olympics, we helped DHL conceptualised & illustrated
these print executions to highlight certain key facts and figures that drives home the message
of the human spirit in the Olympic games.
Dockers Jazz
CRM Brand Identity
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Dockers are a brand series of khaki garments from Levi Strauss & Co. To kick with a series of CRM efforts prior
to the launch of the membership drive of LINK, an inaugural jazz-pop festival was launched in San Francisco,
the birthplace of Dockers.
Dockers LINK
CRM Brand Identity
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Identity, brand naming and application as a global CRM program for Dockers, a brand of khaki garments from Levi Strauss & Co.
‘Link’ provides full access and privileges to events like golf, spa, wine tasting, food festivals to enhance its presence and offerings
to new & existing customer base.
Levis Curves
Product Advertising
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The launch of Levi’s new range of jeans – ‘Curves’ for women. The collection screams out to embrace and focus on womanly curves
instead of just ‘stick-thin sexy’.
Cisco – SMB Campaign
Small Medium Businesses, Brand Campaign
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An Asia Pacific campaign pitch targeted at small and medium enterprises. The idea was brutally simple:
consolidate resources, white papers, data product specs sheets and feed (fit) them all within a specifically
built search engine that is proprietary to the brand. It not only reinforces the firm’s unique, theory-driven
approach, it also showcases their technology and brand ethos.
Cisco
Brand campaigns, various
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Various product and campaign collaterals for Cisco Systems, an American-based multinational corporation
that designs and sells consumer electronics, networking, voice, and communications technology and services.
The scope covered brand online applications and offline executions.
Nike LunarTrainer+
Campaign Ads
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Developed by the aerospace industry, Lunarlite foam was adapted by Nike for running.
The process took more than four years, the Lunarlite foam got its start when Nike designer
Kevin Hoffer wanted to create a cushioning system as revolutionary as Bill Bowerman’s
original Waffle sole.
Antlabs
Brand Identity
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ANTlabs (Advanced Network Technology Laboratories) is a privately held company which develops
a wide range of network appliances for various business applications. Headquartered in Singapore,
ANTlabs has established itself as a market leader over the years, commanding a strong regional
presence with branch offices in Malaysia and China, and representative offices in Asia.