The Ascott

Branding
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The Ascott Limited

Snapshot of the recent work we’ve completed for The Ascott Limited. From its beginnings as Asia Pacific’s first branded serviced residence in Singapore back in 1984, to its distinction as the world’s largest serviced residence owner-operator today, we were tasked to develop a global campaign celebrating 30 Years of Ascott moments. Each moment had to resonate with the guests attachment to the Brand as well as portray the brand as the leading global serviced residence owner-operator.

From a compelling global advertising campaign running over 4 ads, to a refined 30th Anniversary mark, the campaign launched earlier this year and will continue throughout 2014 accompanied by various social media and CRM activities. We were also tasked to develop a new marketing collaterals for Ascott’s recruiting campaign ‘The Home of a Great Career’. We were engaged to help the team align their visual and verbal identity with their vision for the company. The photographic art direction are presented as motivational insights from each employee and serves as a communication lynchpin across brochures and print ads. More of the complete work here.
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Photography: Black
Art Direction & Design at Qube
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