Visit The Other Britain

Digital Campaign
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The objective was to show the younger generation what a diverse experience they could discover if they visit the UK.
By guiding users through the wired and wonderful events, sports, food and culture from UK, we have given them
an alternative to the expected visit to Buckingham Palace and Madam Tussauds. As they browse the site, they’ll not
only find the best place for fish and chips, but also a richer more cost effective view of the UK with experiences
closer to that of a local, than a tourist. There’s also a healthy dose of unbridled British sarcasm.

Targeted primarily at the youth, the campaign uses the digital medium to diffuse the message, in both English and
Thai – with the revamped website, viral videos, bizarre banners with wacky EDMs. The Other Britain challenges the
perceptions of Asian youths by giving them the privilleged, insider view of all that is cool, current and exciting in Britain –
the stuff that then becomes cool around the world.
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Client: British Tourist Authority

First phase of campaign co-art directed with San Yap, Xander Lee & Reinald Chee / Copywriter: Noel Yeo
Completed during my tenure at OgilvyOne, Singapore
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Case study video produced at OgilvyOne, Singapore. Directed by Melvyn Lim & Xander Lee
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Visit The Other Britain
Watch the viral videos
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