Raffles Hotels & Resorts

Raffles Hotels & Resorts 
Communicating brand, vision & values for an iconic hotel brand

Raffles Hotels & Resorts
PROPERTY / LIFESTYLE

CLIENT
Raffles Hotels & Resorts

AGENCY
Qube Studio

RAFFLES HOTELS & RESORTS, JAKARTA

A set of F&B identity designs for Raffles Jakarta. Arts Café by Raffles incorporates a virtual tableau of art and cuisine, where the palette of sights, sounds, textures and aromas from open kitchens create a delightful sensory experience—against a backdrop of vibrant Hendra Gunawan artwork. Navina is a poolside bar amid a lush tropical garden with vantage views of Hendra Gunawan’s famous art installations. The identities were applied across menu designs, signages and promotional collaterals.

Arts Café by Raffles
Navina Pool Bar


RAFFLES HOTELS & RESORTS, ISTANBUL

A set of F&B identity designs for Raffles Istanbul. They consists of two signature restaurants, two bars and lounges, plus a patisserie – each offering a choice of atmosphere, cuisine and styles. The identities were applied across menu designs, signages and promotional collaterals.

Rocca Brasserie
Arola
Lavinia
Pool Bar & Grill
Lounge 6


RAFFLES RESIDENCES MARKETING GUIDE

The Marketing & Ownership Benefit Guides articulates the Raffles brand positioning and reflects the current brand design and how the brand is prescribed. The property has undergone something of a evolutionary stage, more of a refinement process than specifically a rebrand. The guidebook serves as a reference for all appointed Raffles Development Partners and was developed to allow them to learn the Raffles story and understand all Raffles products, their visual vocabulary and brand marketing processes. The brand equity of Raffles private ownership offerings is a product of the heritage and reputation that belongs to Raffles Hotels & Resorts. With the brand positioning developed by Four IV (London), we were tasked by Raffles Singapore headquarters to art-direct, design and layout the entire pages to communicate the new endeavour.


SCOPE
Creative Direction
Brand positioning
Brand assets & templates
Identity concept & creation
Identity application
Stationery & templates 


Related links: Raffles Jakarta | Raffles Istanbul  | Raffles Hotels & Resorts

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