Smirnoff

Smirnoff
Brand Campaign
Brand Management
Art Direction & Design

Client:
Diageo, Asia Pacific

Agency:
Qube Studio, Singapore
Bates CHI & Partners, Singapore

Smirnoff—Where Will The Night Take You?
Chilli & Honey Vodka

Smirnoff, the best-selling distilled spirit brand in the world has recently unleashed two new flavours – Chilli Hot & Honey Sweet. The ‘Where Will The Night Take You?’ brand campaign imagery features two new flavoured bottles – set against the backdrop of the “Heaven & Hell” imagery combined to communicate a single idea – the two extremes. Tasked to develop the campaign imagery and create secondary brand visual elements from bottle photography to building print and digital assets for the launch campaign. With art direction and complete assets in place, they were consolidated in the toolkit which was built right up to completion.

Scope—Creative Direction / Art Direction / Design
Creative Directors: Quentin Berryman & Daniel Koh

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