The Observatory

The Observatory
Mobile Application
UX Design

Client:
Far East Organisation

Agency:
EuroRSCG, Singapore


The Observatory is an exclusive digital concierge application developed as a communication platform that enables Far East Organisation to interact with their customers, partners and stakeholders. As one of the largest property developers in Singapore, the application is divided into four core service offerings from Far East Organisation — intended to provide users unparalleled access to lifestyle, property, retail and hospitality news updates, special privileges and exclusive retail offerings. The usage of this application would also allow users to “check-in” and accrue points which they could then cash in for real, tangible rewards. The prototypes developed demonstrates the seamless integration of streaming live content, news and marketing demos.

Scope—Digital Strategy / Creative Direction / Art Direction / Design / Copywriting

(This project has been halted due to logistical and budget constraints.)

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