— Profile —

Hello—I’m Daniel Koh

This website is a catalogue (a ‘best-of’ compilation, as I would deemed it) of my work that cuts across advertising, brand identities and graphic design — for both print and digital and within the fields of art, lifestyle and commerce. You won’t find mind-bending social-media analytics, gratuitous case-study films or images of designers working in a studio.

Having cut my teeth in the design and digital worlds, I bring with me two decades of experience building brand programs and integrated campaigns with some of the industry’s most influential brands. It’s design with an objective, raising brand awareness, defining brand positioning to sustain brand or company growth. These implementations include across print and digital channels, marketing communications and guidelines. I’ve led and managed several creative departments and produced work in the corporate, financial, technology, retail and entertainment sectors.

Apart from commercial projects, you’ll find a selection of collaborative projects that informs my thinking.


Available for freelance and commissions.
CV is available upon request.
Project archives can be viewed here and here.

I do not respond to anonymous enquiries, ‘per page fees’ or free pitching requests — reading this will provide clarity.

Art Direction
Brand Guidelines
Brand Strategy
Creative Direction
Digital Campaigns
Editorial Design
Identity Systems
Spatial Design




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