Feature
An unconventional identity for an independent production studio
Feature
PRODUCTION COMPANY
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CLIENT
Jason Tay
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Feature is a video and post production company based out of Singapore, working alongside advertising and design agencies to produce promos, idents and content creation. Eschewing a conventional identity, the abbreviation of the company name is incorporated as the identity and informs the logotype. This idea is applied with a corresponding design system that alludes to the credit listing format, placing emphasis on the relationship between the client and company. The tweaked typeface based on Lineto Type Foundry’s Replica was employed to reference typographic letterings seen on cameras and video production hardware.
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SCOPE
Creative Direction
Identity concept & creation
Identity application
Social media assets
Typographer
Website design
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