Systems 14
STUDIO PROJECT
EXHIBITION
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Curated by
Das Programm
Walter Knoll
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The Braun Vinyl Archive (A re-imagining)
AO print, archival ink on 200gsm matt paper
Produced in an edition of 150.
Also available as part of cased collection of the 24 prints in the Systems series.
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Systems is an exhibition of commissioned poster designs, complemented by displays of original products and archive material of ‘60s Braun products. For Systems 14, twenty-four Asian based designers and studios were invited to produce A0 poster designs on the theme of Braun Design. Apart from format and the requirement to communicate the exhibition date and location, the brief was left as open as possible. The idea was to gather an informal survey of Eastern views on mid 20th century European modernism. Designs were submitted from places as far apart and culturally distinct as South Korea, Hong Kong, Singapore, Japan, Thailand and Malaysia.
Dieter Rams & Braun defined the look of audio equipment and the high-end of sound technology. The audio range was a product system that defined the Braun hi-fi: it’s high-tech, high-quality and distinct visual language put the brand at the forefront of the German industry. Now what if Braun produced an in-house record label & devised a systematic use with a restrained visual identity on every cover sleeve?
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Systems is curated by Das Programm and produced in association with Braun & Walter Knoll.
Exhibition details: November 21 2014 – 5 December 2014
Walter Knoll | East Gate 7, Chaoyang Park No. 1 Nongzhan Guan Nanlu, Chaoyang District, Beijing 100125
Exhibition images courtesy of Das Programm & Walter Knoll
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Visit Systems