The Residence by Cenizaro
Revitalising an iconic resort brand
The Residence by Cenizaro
PROPERTY / HOSPITALITY
—
CLIENT
Bonvest Holdings Limited
AGENCY
Qube Studio
—
In a world where luxury is too often used in marketing speak, being tasked with developing the brand position for a hotel group whose DNA has always been to embellish life’s moments, we knew the task ahead of us was going to be a challenge we passionately embraced. Cenizaro Hotel & Resorts, the hospitality arm of Bonvests Holdings Limited, is a leading international property and hospitality company with a portfolio of independent luxury hotel properties in some of the world’s most desirable locations.
Part of the project included building the hotel chain’s new image library for each of the 4 properties: Maldives, Mauritius, Zanzibar and Tunis. It was during one photo shoot in the Maldives that we caught a unique photo of two models as they cycled back to their villa. Light bathed their backs and the white powder sand in front of them lit up their faces as they joyfully enjoyed their moment. It was only when we had returned to the studio in Singapore and opened the file that we realised this was the image we had all been looking for all along. It was the essence of pure bliss caught in a split second. It’s that place we all go to when we need an escape where moments are enriched. The shot was a happy accident—the sunlit bathed photo lent itself perfectly to become something unique in the hospitality environment.
On the heels of the new global campaign came digital applications, print and on-property collateral culminating in the re-launch of the brand back into the hospitality limelight with stunning results.
—
SCOPE
Creative Direction
Brand Positioning
Identity concept & creation
Identity application
Identity Guidelines
Print Advertising
Printed matter
Stationery & templates
Social media assets
Online Marketing
Website design counsel
Photographers: Quentin Berryman & Masano Kawana
Creative Directors: Quentin Berryman & Daniel Koh
Copywriters: Quentin Berryman & Daniel Koh
—