VISA payWave
Building assets to deliver clarity across markets
Visa payWave
FINANCIAL SERVICES
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CLIENT
Visa
AGENCY
BBDO Singapore
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Contactless Payment Marketing Toolkit
This re-designed marketing toolkit provides issuers and merchants (retail) with an overview of Visa’s contactless payment technology, its benefits and key features. A set of customisable marketing assets and templates (print & digital) were re-designed for implementation to effectively drive adoption and usage across all Southeast Asia markets.
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SCOPE
Creative Direction
Brand assets
Copywriting
Illustrations
Toolkit guidelines
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