How to stop Twitter hating your logo

(Image: Form)

A very interesting piece on the recent vitriol surrounding brand identities in the social media sphere. Digital Arts asked Form co-founder Paula Benson to share her thoughts on how to manage negative reactions to the launch of a new logo design on social media.

“What bugs me is that so much attention is still given in this day and age to a stand-alone logo. A logo is often part of an overall identity or visual language that only makes sense when you see the bigger picture. A logo is important but it’s not the be-all-and-end-all. When a client asks us for a new logo we often identify that in actual fact they also need a new or better overall visual language – a logo change alone is not going to vastly change brand perceptions.” —Paula Benson, Co-founder, Form

Read the article here and Form’s fuller thoughts on this delicate subject.
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