The Creative Director

“When you’ve done a lot of art directing, you can become a Creative Director. In truth, these are quite arbitrary titles that have no particular professional distinctions. These titles have a lot to do with social and organisational politics. Directors tend to make decisions rather than do things. Experience / wisdom are required in both scenarios. The art director / creative director role can vary enormously from merely commissioning a particular team to realise a project, to carrying put almost every stage of the process personally. I see such variation in different organisations that there doesn’t seem to be any standard.”

— PETER SAVILLE

A spot-on article from an Executive Creative Director in the Wieden + Kennedy’s New York office on the role of a CD.

And another piece that requires you to ‘fake it‘.
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