One Farrer

One Farrer Hotel & Spa
Brand Identity
Design & Strategy

Client:
One Farrer Hotel & Spa

Agency:
Qube Studio

One Farrer Hotel and Spa is a five-star urban resort defined by a trendsetting approach towards lifestyle and hospitality. Situated in Singapore’s heritage district next to Farrer Park MRT station, the luxury retreat is stylishly adorned with distinctive art pieces and sculptures from Sculpture Square, complementing its modern décor. Encompassing three hotels under one hospitality umbrella, the Urban Hotel, Loft Apartments and Skyline Hotel & Villas offer a diverse range of accommodation experiences to delight any discerning traveller. We were tasked to design a new visual identity to establish One Farrer’s two members-only privilege programmes — The One Farrer Club Card and The Spa Retreat Card.

Leveraging on the heritage and appeal of their current identity, we complimented this with a new marque designed specifically for the card and a patterned lattice as a secondary graphic to reinforce their next chapter. Digital collaterals were also designed for the Spa Retreat and Aesthetic & Wellness Spa, two of the finest spa and fitness facilities in the city and region.

Scope—Brand Strategy / Creative Direction / Art Direction / Design / Copywriting / Typographer


One Farrer Hotel & Spa

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