ION Orchard

Digital campaigns
–
2 projects developed for ION Orchard, located along the prime shopping district of Singapore, Orchard Road.
The Orchard Residences will be the tallest building along the shopping district, standing at 218 metres.
Shown above is a case study video on ION Orchard’s inaugural iPhone mobile app developed at TribalDDB.

ION Tweet For The Sky

This was followed by a social media campaign celebrating ION’s 1st birthday celebrations and unveiling the luxurious new Sky Tower.
The Sky Tower offers an unrivalled 360-degree view from the highest point at Orchard Road, located on levels 55 and 56 of The Orchard
Residences, which stands at an impressive 218 metres high above ION Orchard. All users have to do is to tweet and the maximum number
of re-tweets at the end of each day stand a chance to win daily vouchers and a chance to tour the Sky Tower.
–
Client: CapitaLand and Sun Hung Kai Properties

Completed during my tenure at Tribal DDB.
–