Design Studio’s guide to creating great brand identities

“Ben and I both felt restricted by that… because actually we’re all creatives, we’re all designers, we’re problem solvers, and I want to understand the strategy, I want to be involved in those conversations, I want to know why that strategy is going to inform the design and what the business is going to do. So we wanted to look at how do we change this model?

There’s a real danger of having to turn up to a meeting with a client feeling like you know everything about their business… but that’s ridiculous. Don’t be afraid to accept at this stage that you know nothing – people respect that transparency.”

— PAUL STAFFORD, DESIGN STUDIO

Design Studio’s sound advice on getting that brand identity and brand system work right.
(via Creative Review)
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