Feature TV
Feature TV

Brand Identity
Art Direction & Design

Jason Tay

Feature is a video and post production company based out of Singapore, working alongside advertising and design agencies to produce promos, idents and online content. Eschewing a conventional identity, the abbreviation of the company name forms the logotype and identity. The idea is reinforced as a complementary design system that follows the credit listing format. The tweaked typeface (based on Lineto Type Foundry’s Replica) was employed to reference letterings typically seen on camera production equipment.

More of the work soon.

Scope—Creative Direction / Art Direction / Design / Typographer

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