Feature TV
Feature TV

Brand Identity
Art Direction & Design

Jason Tay

Feature is a video and post production company based out of Singapore, working alongside advertising and design agencies to produce promos, idents and online content. Eschewing a conventional identity, the abbreviation of the company name forms the logotype and identity. The idea is reinforced as a corresponding design system that adheres to the credit listing format. The tweaked typeface, based on Lineto Type Foundry’s Replica was employed to allude to letterings seen on cameras and production hardware.

More of the work soon.

Scope—Creative Direction / Art Direction / Design / Typographer

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