Feature

Feature TV
Feature TV
Feature Stationery

Feature Stationery
Feature rolling-travel-carry-on-case

Feature
Brand Identity
Creative Direction & Design
Interactive

Client:
Jason Tay

Feature is a video and post production company based out of Singapore, working alongside advertising and design agencies to produce promos, idents and content creation. Eschewing a conventional identity, the abbreviation of the company name is incorporated as the identity and informs the logotype. This idea is applied with a corresponding design system that alludes to the credit listing format, placing emphasis on the relationship between the client and company. The tweaked typeface based on Lineto Type Foundry’s Replica was employed to reference typographic letterings seen on cameras and video production hardware.

More of the work soon.

Scope—Creative Direction / Art Direction / Copywriting / Design / Typographer


Feature

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