Far East Organisation

 

The Observatory
by Far East Organisation

Bringing people together to foster a community

The Observatory
PROPERTY / LIFESTYLE

CLIENT
Far East Organisation

AGENCY
EuroRSCG, Singapore


The Observatory is an exclusive digital concierge application developed as a communication platform that enables Far East Organisation to interact with their customers, partners and stakeholders. As one of the largest property developers in Singapore, the application is divided into four core service offerings from Far East Organisation — intended to provide users unparalleled access to lifestyle, property, retail and hospitality news updates, special privileges and exclusive retail offerings. The usage of this application would also allow users to “check-in” and accrue points which they could then cash in for real, tangible rewards. The prototypes developed demonstrates the seamless integration of streaming live content, news and marketing demos.

(This project has been halted due to logistical and budget constraints.)

SCOPE
Creative Direction
Brand positioning
Research & strategic positioning
Copywriting
User interface design


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