WanderWonder
A contemporary fashion label
WanderWonder
RETAIL
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In late 2006, I was approached to design a no frills identity for a start-up label and the relationship continues to this day. WanderWonder is a ready-to-wear label—consisting a selection of menswear ranging from classic cut shirts, tailored trousers to accessories with a contemporary approach. The collection was always product-oriented, as opposed to seasonal topics or themes. Running the brand was a journey that took us to different places, experiences and pushing us out of our comfort zones. This was very much a stab at what entrepreneurship meant to us for more than a decade. We’ve been very much hands-on at the process and designed everything from hangtags to the apparels, sourcing fabrics, art directed look books and setting up our maiden flagship store in Haji Lane. And not forgetting, literally our 30 seconds of ‘fame’ on the runway with our first ever showcase at Zouk Club.
The label took a three year hiatus and it has since been rebooted and refreshed with a new approach and aesthetic with its founding partner. As of now, I’m designing on an ad-hoc basis focusing primarily on a series of thematic t-shirts.