National Gallery Singapore

NGS Light To Night Festival

National Gallery Singapore
Integrated Campaign
Art Direction & Design


Client:
National Gallery Singapore

Agency:
GOVT


Gallery Light To Night Festival
The National Gallery Singapore is a new visual arts institution which oversees the largest public collection of modern art in Singapore and Southeast Asia. The Gallery is housed in two national monuments—former Supreme Court and City Hall, that have been beautifully restored and transformed into this exciting venue in the heart of the Civic District. In conjunction with the gallery’s first anniversary, they have lined up a myriad of interactive installations, coupled with engaging festivities and content—ranging from film screenings to music performances, which ran from dawn to dusk over two weekends.

We identified three components and built the idea around the notion of ‘duality’—dawn to dusk, two weekends, Supreme Court & City Hall. The event’s brandmark and illustration became visual identifiers that elevates the theme of the event. The orientations of each print application can be viewed from both ways with the flip-side conveying the festivities in the night, reinforcing the idea of dual nature of the festivities.

Scope—Strategy / Creative Direction / Art Direction / Typographer
Illustrator: Andy Yang


Gallery Light To Night Festival
#lighttonightsg

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