OCBC
Delivering clarity to their business-as-usual work
OCBC Bank of Singapore
FINANCIAL
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CLIENT
OCBC Bank, Singapore
AGENCY
CRAFT McCann
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WTA SPORTS HUB
On-screen Graphics
Motion graphic clip promoting Women’s Tennis Association (WTA) season matches held at the new Sports Hub Singapore, sponsored by OCBC Bank. The video was played at every match intermission.
OCBC CYCLE SINGAPORE
Print Campaign
Campaign image creative direction for Singapore’s premier mass cycling event—OCBC Cycle organised and funded by OCBC Bank.
OCBC VISA VOYAGE INFINITE
Customer Experience Iconographics
The OCBC Voyage Credit Card is a new card that offers a seamless travel experience, with the flexibility of redeeming flights on all airlines, anytime, anywhere. Made of Duralumin, a light-weight aircraft grade alloy, it has been meticulously crafted to be the companion of the discerning traveller. Apart from art-directing the image manipulation of the cards, I was tasked to develop and design additional proprietary CX icons to articulate the mechanics of the card. These icons will be used to drive the key narratives in all sales brochures used by OCBC’s Relationship Managers. The design language & art direction adheres to OCBC’s proprietary brand guidelines.
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SCOPE
Creative Direction
Campaigns
Print Advertising
Iconography
Illustrations
Motion graphic treatments
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