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Marketing Toolkit
Art Direction & Design


BBDO Singapore

This re-designed marketing toolkit provides issuers and merchants (retail) with an overview of Visa’s contactless payment technology, its benefits and key features. A set of customisable marketing assets and templates (print & digital) were re-designed for implementation to effectively drive adoption and usage across all Southeast Asia markets.

Scope—Content Structure / Art Direction / Design / Illustrations / Copywriting

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