OCBC VISA Voyage Infinite

Customer Experience Iconographics
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OCBC VISA Voyage Infinite

The OCBC Voyage Credit Card is a new card that offers a seamless travel experience, with the flexibility of redeeming flights on all airlines, anytime, anywhere. Made of Duralumin, a light-weight aircraft grade alloy, it has been meticulously crafted to be the companion of the discerning traveller. Apart from art-directing the image manipulation of the cards, I was tasked to develop and design additional proprietary CX icons to articulate the mechanics of the card. These icons will be used to drive the key narratives in all sales brochures used by OCBC’s Relationship Managers. The design language & art direction had to adhere to OCBC’s proprietary brand guidelines.

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Creative Direction & Design at Craft Worldwide, Singapore.
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