Momentum

Identity
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Identity and brand application for this award winning Singapore post production consultancy.
The logotype was constructed to give an impression of moving frames/stills that makeup the alphabets.
A discovery was made while printing the logo on spot varnish, upon closer inspection it looked as if
the letters was three dimensional. The identity was developed to include stationery, signage and
stationery materials.

The second identity refresh for 2011 was to reinforce the idea of a solid, established company.
The objective was to conceive a mark that was simple, highly recognisable and was able to be
reproduced in plain documents. The typography was reworked from a version of the classic
serif type Didot.
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Client: Momentum

Website designed & art-directed by Xavier Teo
Programming by ShangLiang
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