Qube

Identity
–
A total identity and branding refresh for Quentin Berryman’s design firm, Qube. This was also an exercise in reductive,
graphic representation for the company. The design highlights his minimalistic approach both in the identity
generation and through the choice of specialist printing enhancements and techniques. The tweaked logotype ‘Q’
is a reworked version of the san serif typeface Swiss 721, inspired by Helvetica which the type designer Max Miedinger
re-created in 1982.
–

Qube website / Qube Spark
–
The website was also re-designed to reflect this personality. An online application and D-I-Y pictogram generator
entitled ‘Qube Spark’ was included on the Qube site. The interface echos the construct of a cube, dividing them into
eight equal sides where the end user can construct their own pictograms and icons for download or simply upload
them to your Twitter account.
–

Qube LightBox
–
Qube LightBox was Quentin’s labour of love and it showcases his passion for photography. The website,
similar to Qube Studio, that not only displayed his photography elegantly but at the same time rapidly and
simply. Prior to the Qube Studio website, a bespoke logotype was also developed with this brief. The website
uses a simple navigation to separate the pieces into their respective sections with a robust CMS.
–

–
Client: Quentin Berryman, Qube Singapore

Designer: Daniel Koh / Creative Directors: Quentin Berryman, Daniel Koh
Completed during my tenure at Qube
–
Visit Qube Lightbox
–