Antlabs
Brand Identity
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ANTlabs (Advanced Network Technology Laboratories) is a privately held company which develops
a wide range of network appliances for various business applications. Headquartered in Singapore,
ANTlabs has established itself as a market leader over the years, commanding a strong regional
presence with branch offices in Malaysia and China, and representative offices in Asia.
ANTlabs’ provides networking solutions with 3 main areas of focus; Telco/ISP Infrastructure,
Hospitality and Enterprise.
We were tasked to refresh their brand mark alongside their newly acquired patented technology:
ezXcess network servers; and Tru’Connect, which allows any device to connect to the network
without re-configuration. We introduced a brand statement: ‘Connectivity Made Easy’.
The new mark were introduced in advertorials, sales kits, stationery sets and we implemented
a new corporate identity book.
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Client: ANTlabs, Singapore
Art directed & designed during my tenure at Green House Design & Communications
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Photography: Lionel Lai, Acepix
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