Fairprice

Website re-design
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What’s Up At Fairprice

Website re-design for the largest supermarket chains in Singapore. NTUC Fairprice Co-operative Ltd was
founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore.
NTUC Welcome merged with the Singapore Employees Co-operative to form NTUC Fairprice Co-operative Ltd.
From one supermarket, FairPrice has grown to become Singapore’s largest retailer, with a network of more than
230 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress and Cheers
convenience stores.

What’s Up At Fairprice is a site that consolidates all three FairPrice brand outlets to communicate their
service offerings. We were tasked to reinvigorate their previous website which lacked consistency and was visually
unappealing. We designed a clean, dynamic website using complimentary color palettes and a grid system to articulate
product news and offers, in-store activities, food recipes and their in-house brands.
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Client: NTUC Fairprice Co-operative Ltd, Singapore
Completed during my tenure at Euro RSCG (Singapore)
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Visit What’s Up at Fairprice.

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