URA City Gallery






Brand identity

The Urban Redevelopment Authority Gallery re-opens as the Singapore City Gallery, with the
‘Shaping Singapore’ Exhibition launching at the same time. We developed a new identity,
communication strategy, stationery and marketing collaterals to coincide with the launch and
branding of the Gallery itself. The creative execution emphasized on the notion of panorama
with the Gallery providing a bird’s eye view of Singapore’s central area; and with a 11 by 11 metre
architectural model, the only one of its kind in the world.

Client: Urban Redevelopment Authority, Singapore

Photography: Lionel Lai, Acepix

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