Cisco – SMB Campaign

Small Medium Businesses, Brand Campaign
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An Asia Pacific campaign pitch targeted at small and medium enterprises. The idea was brutally simple:
consolidate resources, white papers, data product specs sheets and feed (fit) them all within a specifically
built search engine that is proprietary to the brand. It not only reinforces the firm’s unique, theory-driven
approach, it also showcases their technology and brand ethos.

To further reinforce the marketing campaign, we presented news portals, print ads, eDMS and rich media
banners to define that there is only one human network.
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Client: Cisco APAC, Singapore

Art Direction & Design: Daniel Koh, Melvyn Lim, Mark Taylor, Reinald Chee
Completed during my tenure at OgilvyOne, Singapore
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