Levis Curves

Product Advertising
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The launch of Levi’s new range of jeans – ‘Curves’ for women. The collection screams out to embrace and focus on womanly curves
instead of just ‘stick-thin sexy’. The brand naming was finalised after a rigorous brand naming exercise and we created a bespoke
brand marque that was applied throughout ads, product launch materials and in-store graphics.
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Client: Levis, Singapore

Art Director: Diana Tang / Copywriter: Grace Tan
Completed during my tenure at OgilvyOne, Singapore
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Photography: ChuanDo & Frey