Archives for the category ‘Digital’

Tribal DDB

Agency video

How do you sell a non-traditional creative agency’s credentials under 2 minutes without taking itself too seriously?
Well, here’s a parody on digital ‘marketing’ with a dose of Singaporean flavour, taking it to the next level.

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G2000

Digital campaign

G2000 20 Years of Style

Celebrating 20 years of style with G2000 and with 20 mini microsites that define their brand ethos, signature style
and seasonal collection. With every week, a new fun site is unravelled where surprises and free gifts await.

Visit G2000/20.

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DBS Bank

Digital campaigns

DBS – Living, Breathing Asia

Tribal DDB was appointed the creative agency-of-record by DBS Bank in Singapore and Hong Kong
following a competitive pitch. Retaining the tagline ‘Living, Breathing Asia’, the bank builds on its Asian
pedigree, and features DBS luminary customers as spokespeople, including homegrown celebrity Kit Chan,
hotelier Loh Lik Peng, Hian Goh, co-founder of the Asian Food Channel and many more.

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Volkswagen

Digital

Rev it up! A different way of Christmas CARoling. Presenting The Volkswagen ACARppellas!
Featuring a line-up of Volkswagen GTIs with specially tuned engines for a performance unlike
any you’ve heard before.

Hear The Volkswagen ACARppellas

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ION Orchard

Digital campaigns

2 projects developed for ION Orchard, located along the prime shopping district of Singapore, Orchard Road.
The Orchard Residences will be the tallest building along the shopping district, standing at 218 metres.
Shown above is a case study video on ION Orchard’s inaugural iPhone mobile app developed at TribalDDB.

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Republic of Singapore Airforce

Digital

Yes, the F15 aircrafts are coming. For budding photographers & fans alike, this site allows them to lock into
F15’s nearest position as they execute a fly-past around Singapore. This campaign is accompanied with a
mobile app game to coincide with the launch.

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International Factors Capital Limited

Website, Identity refresh

Website overhaul for global venture captialist group with it’s headquarters based in Singapore.
IFS is a regional financial group involved in Commercial Finance, Alternative Finance, Structured
Finance and Principal Investments.

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Momentum

Identity

Identity and brand application for this award winning Singapore post production consultancy.
The logotype was constructed to give an impression of moving frames/stills that makeup the alphabets.
A discovery was made while printing the logo on spot varnish, upon closer inspection it looked as if
the letters was three dimensional. The identity was developed to include stationery, signage and
stationery materials.

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Visit The Other Britain

Digital Campaign

The Other Britain challenges the perceptions of Asian youths by giving them the privilleged, insider view of all that is cool,
current and exciting in Britain – the stuff that then becomes cool around the world.

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Dockers Jazz

CRM Brand Identity

Dockers are a brand series of khaki garments from Levi Strauss & Co. To kick with a series of CRM efforts prior
to the launch of the membership drive of LINK, an inaugural jazz-pop festival was launched in San Francisco,
the birthplace of Dockers.

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