Archives for the category ‘Typography’
Qube
Identity refresh
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A total identity refresh for Quentin Berryman’s design studio, Qube. This was also an exercise in reductive,
graphic representation for the company. The design highlights his minimalistic approach both in the identity
generation and through the choice of specialist printing enhancements and techniques.
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WanderWonder
Brand Identity
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Identity and brand application for this local bespoke fashion label. The designer wanted a simplistic typographic
brand mark, hence we tweaked the ligatures of letters ‘A’ & ‘O’ with ‘W’ to form an expressive mark which was
applied to include stationery, signage, hangtags, sewn labels and printed materials from posters to sticker labels.
The identity design expresses his minimalist and intricate approach to his collection.
Momentum
Identity
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Identity and brand application for this award winning Singapore post production consultancy.
The logotype was constructed to give an impression of moving frames/stills that makeup the alphabets.
A discovery was made while printing the logo on spot varnish, upon closer inspection it looked as if
the letters was three dimensional. The identity was developed to include stationery, signage and
stationery materials.
Levis Curves
Product Advertising
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The launch of Levi’s new range of jeans – ‘Curves’ for women. The collection screams out to embrace and focus on womanly curves
instead of just ‘stick-thin sexy’.
Nike LunarTrainer+
Campaign Ads
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Developed by the aerospace industry, Lunarlite foam was adapted by Nike for running.
The process took more than four years, the Lunarlite foam got its start when Nike designer
Kevin Hoffer wanted to create a cushioning system as revolutionary as Bill Bowerman’s
original Waffle sole.
UNIT posters
Promotional posters
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A series of 5 posters that celebrates UNIT’s spirit of collaboration, a manifesto that UNIT advocates
since it’s inception. It aims to challenge convention and by doing so it inspire new ways of thinking.
The first output from us sets the tone.
100 ICONS
Exhibition identity for The Design Society
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Identity and bespoke type design for non-profit design organisation, The Design Society and
it’s inaugural exhibition. The exhibit is a compilation and documentation of Singapore’s
modern design history and part of The Design Society Conference 2010.
All Back To Mine
Club promotional flyers
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Apart from work, I DJ on a ad-hoc basis with the excuse to flaunt personal musical tastes hence the gig moniker
with Zouk Winebar playing host.